Wednesday, November 12, 2014

Ipse Dixit It's the Law!

Twitter has once again played an important role in the wine industry.

A recent article brought to light an obscure law that may put in peril the industry twitter presence. 

RT this: Winery tweet jeopardizes license

CLICK HERE to read the entire story. It is a really great article that clearly lines out the problem a small winery got into with one simple ReTweet.

There is a law on the books that goes back to Prohibition (apparently) about the way that a wine producer can "advertise". This law called the Tied House law prohibits wine producers, distillers, and other alcohol beverage suppliers from enticing retailers or exerting undue influence on them to sell these wines. 

"Repair, revive, revamp, renew. Ipse dixit, just turn the screw."

A law that was once intended to curb over consumption now is sending waves through a world of social media.

READ Lex Vini "California Tied House Laws and Social Media"

Many small wineries are consumed with producing excellent wine. They don't have a social media specialist. Additionally, if they do have a social media specialist they have to keep up with all of the FTC regulations on online advertising. Now it has come to light that they also have to be an expert in laws from prohibition that are still on the books. The winery specialist may know alot about facebook and twitter but not alot about these old laws. This law and its implication to twitter are clear but what about other social media platforms? This will be a challenge to an industry that wants to be accessible to the consumer but may be at risk by doing so.

So be careful before you RT. You may be breaking the law! 

Jeremy: "Ad hoc, ad loc, and quid pro quo! So little time! So much to know! "  
                                    (The Beatles Yellow Submarine 1968)

Wednesday, October 22, 2014

Even LeBron James tweets about wine

We love twitter as a place to meet other like minded wine enthusiasts. But just exactly who is tweeting about wine? Apparently... Everyone! Even LeBron James (@KingJames) tweets about wine.

So what is up with Drew Bledsoe and his new wine? That is more of a story for Pacific Northwest Wine Lovers so we'll leave the rest of that story up to them. But you would think in today's world a major sports figure like LeBron James would have his people contact Drew Bledsoe's people to connect with each other about wine. But no. He took the conversation to twitter.


Tuesday, October 21, 2014

Yes We really do Love Twitter

Twitter is Awesome. Especially when it comes to wine. More than any other industry that we converse with online, the wine industry (and the people who love the wine industry) uses twitter.

It is a great place to share tasting notes and pairing notes. 

It is a great place to join a twitter #Wine Chat.

It is a great place to find like minded people.

But don't just ask us! Plenty of people are talking about Twitter and Wine and we will be featuring those stories here.

Here is just one example of a person who gets the most out of Twitter

Anthony Gismondi: Twitter a grape resource

I'm a fan of Twitter as it relates to the wine business. When used properly as a tool to get out information it can be invaluable to small wineries who haven't the money or resources to tell their story in traditional media channels and even more valuable to the largest producers of wine, who are in desperate need of humanizing their operations. READ MORE